While doing some research for a bit of work I'm doing, I came across this interesting project. "The Ark of Taste" is an offshoot project from the slowfood organisation that is designed to preserve foods that are at risk of becoming extinct. All participating countries have certain criteria that allow a certain food product, fruit or vegetable to enter into the "ark". Once a food is granted status, specific marketing and promotion are done to encourage the sale and consumption of this product, thereby saving it from becoming extinct.
One of the things that caught my attention about this whole project, was the idea that to prevent foods and tastes from becoming extinct, we must train ourselves to discern more and higher quality tastes. When we, as a society, begin to lose our ability to appreciate a variety of high quality flavours, we no longer desire such a broad range of products.
It's a great idea and really translates as "eat better quality foods, or be doomed to a lifetime of shitty produce". Who can't get on board with that?
The Ark of Taste